Shop Rate Guide

Most print and production businesses undercharge because they don’t fully understand their costs. This spreadsheet gives you a clear view of what it really takes to run your business each day and how that translates into the prices you charge.

Inside, you’ll find:

- A breakdown of your daily operating costs based on real numbers

- How many jobs or sales you need to break even and hit your profit goals

- What your average order value needs to be to keep your business sustainable

- A simple calculator to help you price work or one-off jobs using your real overhead and margin

This is not just a pricing tool. It’s a reality check that helps you move from guesswork to strategy. Whether you’re new or established, it will help you make more informed and profitable decisions.